Deciding on what product or service you will promote in a niche market should be based on a simple principle. There should be a demand for your product or service. You want to offer something that people actually need, something that will make their lives better, make them feel better physically, make them look better, or help them solve a problem.

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I’m always aware of trends and current events in the real world. I read several newspapers each day, many magazines, both general and niche-specific, I watch the news, I listen to the radio. Occasionally something that I hear or read will stick with me. I may record my thoughts on my portable voice recorder, jot down some notes, whatever happens to be convenient for me.

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If you can determine that there are people out there who are willing to spend money to buy what you are selling and you can identify those people then you have a niche marketing product or service that can make money on the Internet. Sometimes it takes reframing your product or service to make it [...]

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What we are looking for and what we really mean by a niche market is a market that has a relatively low number of pages already listed in the search engines. This figure represents supply or ‘competition’ for this niche. What we also need a niche to have in order for us to be able to profit from it is a relatively high number of ‘demand’ or people already searching for this niche.

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We understand what it means when someone says, “Don’t get your cart before your horse,” but often that’s just what we do when we’re looking for a niche market. We find a product we want to market and then we begin looking for folks to market to. Instead, the first thing you must do is find a market; a group of people you know something about. Or maybe it’s a group you want to know something about. Either way, your niche is the people and their needs, wants and desires.

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