Case Study; Cleaning of Rental Car Agencies as a Mobile Carwash Market Niche
Tip! Finally, as the online retailer for your niche market, you should aim to be the best online resource for the market. Articles, strategies and guides should be included on your website to provide your niche market with valuable information.
Many mobile car wash companies are a little wet behind the ears when they start and they have trouble choosing target clients to propel their business. We have found that there is significant market potential in used car lots. The best used car lots are those of Rent-A-Car Agencies who own used dealership divisions to maximize their profits on selling of their cars.
In previous times the Rent-A-Car Agencies sent the cars to auctions, yet this is not a good idea any longer with used car prices so low. For the first time in 2001 Avis started a used car lot in New Jersey to maximize their profits on sales of cars coming off the rental lines. It used to be considered dumb for a consumer to buy used and abused Rent-A-Cars, but now it is considered frugal, because most Rent-A-Cars have on average fewer than 25,000 miles on them at the time of sale.
Rent-A-Car Agencies usually buy cars for a low fleet price and then sell them after making money on the rental of the same car for nearly what they originally paid for it once it is considered ‘run out’ or a ‘maintenance risk’ to keep around. So they then turn the cars before they get too old or too many miles on them to command a high resale price. Most are four door automatics and have gone through all the necessary maintenance checks and even come with limited warranties from the Rent-A-Car Company’s Pre-Owned Sales Divisions.
Tip! 4) For the niche markets that do not have their needs adequately met, conduct research on the major businesses in that field. If there are no major competitors, you can congratulate yourself on finding a suitable niche market for your Drop Ship business.
Every mobile car wash company should consider this niche market and also make good on the detailing of these cars going onto the car lots. Rental Car Agencies and their used car lots are great customers and make sense for many reasons to the fast moving high profitable mobile car washing and detail companies. Consider this in 2006.
Lance Winslow
Get Free Articles From ArticleBuilder.net
